Prix des Experts: Best Independent Niche Fragrance: Memo's Moroccan Leather
The 27th edition of the French FiFi Awards took place in Paris on the 13th of June. Distinct to the French FiFi Awards (vs the UK and US ceremonies) are the three voting categories:
- Prix du public: determined by internet users' votes
- Prix des professionnels: determined by the votes of the professionals whose companies are members of the Fragrance Foundation
- Le prix des Experts: determined by the votes of expert evaluators of adherent companies
To put it into perspective, the FiFi Awards to fragrances is regarded as the equivalent of the Oscar to movies.